The holiday rental market has seen remarkable growth, with a projected increase of 10% annually over the next few years. As more travellers search for unique experiences, the demand for distinctive amenities, such as saunas & hot tubs continues to rise. Adding a sauna to your holiday home can elevate it to an appealing option for potential guests, enhancing both relaxation and wellness.
This article offers practical strategies to optimize the sauna feature in your holiday rental, ultimately driving higher bookings in 2025.
Market Trends: The Rising Demand for Wellness Amenities
The Wellness Tourism Boom
Wellness tourism is on the rise, with a wellness economy valued at $224 billion, the UK leads globally in wellness market growth since 2019. Many travelers seek relaxation and rejuvenation during their vacations, making wellness amenities a key consideration in their booking decisions.
Scotland is uniquely placed to lead the way in wellness tourism writes Phyllis Wilkie from The Scotsman - read the full article
Saunas: A Premium Amenity
Saunas have gained popularity as a sought-after feature among holidaymakers prioritising wellness. Guests now look for properties that offer unique relaxation options, and a sauna stands out as a luxurious element.
Data-Driven Insights
Research shows that properties with saunas experience a 28% higher occupancy rate compared to those without. This data reveals a clear link between a sauna's availability and increased guest interest (source: Vacation Rental Management Association).
Optimizing Your Listing for Sauna-Seeking Guests
Keyword Optimization
Use keywords strategically in your online listing. Phrases like "holiday home with sauna," "wellness retreat," and "relaxation amenities" should be naturally embedded in descriptions to improve search visibility.
High-Quality Photography and Videography
Professional images and videos showcasing your sauna can significantly enhance your listing. Capture various angles, including the sauna's interior and the relaxation area to entice potential guests.
Detailed Sauna Descriptions
Create engaging descriptions that highlight your sauna's features. Mention the size, type (electrical or traditional wood-fired), and additional benefits such as aromatherapy or mood lighting to attract attention.
Leveraging Online Booking Platforms for Maximum Reach
Platform Selection
Select popular booking platforms like Airbnb, Sykes Holidays and Vrbo to reach a wider audience. Ensure these platforms allow you to promote unique amenities like saunas prominently.
Strategic Listing Placement
Optimize your listing by using attractive titles and keywords that rank well. The right title can make your property stand out in search results.
Utilizing Advanced Features
Leverage platform features such as enhanced listings and promotion options to highlight the sauna. These can give your property a competitive edge.
Enhancing the Guest Experience with Your Sauna
Exceptional Cleanliness and Maintenance
Maintaining a clean and functional sauna is vital. Regular upkeep ensures guests have a pleasant experience and are more likely to leave positive reviews.
Providing Amenities & Extras
Consider offering complimentary items like soft towels, plush robes, and essential oils for an enhanced sauna experience. These small touches can make a big difference.
Offering Add-on Services
Explore the opportunity to provide additional services, such as sauna treatments or massage packages, which can enrich the guest experience and increase overall revenue.
Marketing Your Sauna-Equipped Holiday Home
Targeted Social Media Marketing
Engage in purposeful social media campaigns targeting wellness travellers. Use platforms like Instagram and Facebook to showcase the sauna and its benefits.
Content Marketing Strategies
Develop blog posts or social media content focused on the wellness aspect of your holiday home. Topics can include sauna benefits, relaxation tips, and local attractions.
Collaborating with Influencers
Consider partnering with travel and wellness influencers to promote your property. Their endorsement can widen your reach and attract new guests.
Analyzing Your Results and Adapting Your Strategy
Tracking Key Metrics
Establish key performance indicators (KPIs) such as booking rates, guest inquiries, and feedback focusing on the sauna. This data helps measure the impact of your sauna on bookings.
Guest Feedback and Reviews
Collect guest feedback to identify areas for improvement. Positive reviews highlighting the sauna can attract more bookings, while constructive feedback guides necessary changes.
Continuous Optimization
Stay open to monitoring your strategies continuously. Regularly assessing performance allows you to adapt and improve to maximize bookings.
Conclusion:
Incorporating a sauna into your holiday home presents a valuable opportunity to attract more guests. By optimizing your listing, enhancing guest experiences, and effectively marketing your property, you can significantly boost your bookings and revenue.
Start implementing these strategies today to reap the benefits of adding this luxurious amenity. Your holiday home could become the top choice for wellness-focused travellers searching for their perfect getaway.
Handcrafted BaltoScandia Garden Saunas
Our new and exclusive range of BaltoScandia outdoor saunas are specially crafted from Nordic Thermowood which radiates warmth and gives them a natural and authentic feel to make them truly inviting to step into and relax. We have the most popular outdoor garden sauna styles and shapes for you to offer. Starting from traditional barrel saunas, sauna cubes, sauna cabins to many variations of modern saunas.
Contact Penguin Spas for a Consultation
Ready to experience the ultimate relaxation? Contact Penguin Spas today for a consultation and bring the luxury of a BaltoScandia sauna to your home.
Telephone: 01555 729 607
Email: hello@penguinspas.com
About Penguin Spas Premium Outdoor Living
Here at Penguin Spa Premium Outdoor Living, we are passionate about delivering the best quality hot tubs, best in energy efficiency, great value for money, and unbeatable customer service. Our friendly team is here to help you choose the right hot tub for your needs and your budget.
Our Scottish outdoor living showroom is an oasis of calm, showcasing a large selection of multiple award-winning energy efficient hot tubs and accessories we have to offer. Based in Yieldshields, near Carluke – right in the central belt of Scotland – we are within easy reach of the M74 & M8 motorway network and less than 35-minute drive to the city of Edinburgh and Glasgow.
Since 2012, Penguin Spas Outdoor Living have been devoted at creating and supplying energy efficient hot tubs and spa along with elaborate products which are all designed to help improve people’s health, wellbeing, wellness, and happiness.
All our premium products are carefully designed and manufactured, and we strive to constantly improve ourselves and the products we deliver. We embrace new technologies and understand the importance of delivering reliable and durable products which help to improve our customers lives.
Do you want to know more about our range of multiple award-winning, energy efficient hot tubs available here in Scotland?
Here at Penguin Spas, we are proud to be the only official Scottish dealer of award-winning, energy efficiency gold standard hot tubs and swim spas from UK designed Sunbeach Spas and Oasis Spas.
Both brands have a complete insulation energy saving system that reduces energy consumption to save you money. You can have peace of mind that your hot tub or swim spa will be hot and ready for you, without costly energy bills.
Sunbeach Spas are leading the hot tub and swim spa industry with energy efficient SmartSpa™ R10 insulation and cutting-edge technology. The multiple award-winning Sunbeach Spas are all designed here in the UK and are manufactured with the newest industry features which the company consistently pushes the industry forward with innovative designs and features.
Oasis Spas are built by one of the world’s largest international hot tub and swim spa manufacturers who distribute products in 40 countries around the world. Oasis Spas are built to last with premium components and the thickest shells on the market. The Power Saver Technology with SmartSpa Plus™ R18 insulation will save you thousands over the life of your hot tub or swim spa and the Easy-Care Technology makes maintenance simple.
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